Product Manager

Bringing Creativity,
Technology,
and Wellbeing Together

From fine arts to BMW Group, bridging the gap between creativity and technology, crafting the future of work where innovation meets wellbeing.

6+
Years at BMW Group
PSPO I
Certified
Cross-Teams
Leadership
Art & Multimedia
Where it started
Case studies
Wellbeing
The Power of Being Present at Work
In fast-paced environments, especially in tech, we often talk about speed, delivery, and outcomes. But rarely do we talk about presence. Reading The Power of Now and Stillness Speaks by Eckhart Tolle shifted something subtle but important in how I approach work and leadership. The core idea is simple: most of our stress doesn’t come from the work itself, but from being mentally somewhere else. Thinking about the next deadline, the next sprint, the next problem. Always ahead, rarely here. In agile environments, this becomes even more pronounced. We work in iterations, but our minds often live in the future planning, anticipating, worrying. Ironically, a framework designed to bring focus and adaptability can still be experienced as pressure if we’re not grounded in the present moment. This is where wellbeing quietly slips. Because presence isn’t just a personal practice, it’s a leadership one. In my day-to-day, I’ve started noticing how much the “little things” matter: Truly listening in a stand-up daily, instead of half-reading messages while someone speaks; Pausing before responding, instead of reacting instantly; Being fully in a 1:1, rather than mentally jumping to the next meeting; Acknowledging small wins, instead of only chasing the next milestone. These are not big, transformative actions. But they change the quality of interaction and that changes the quality of the work. Agile leadership often emphasizes continuous improvement, feedback loops, and team health. But none of that works if attention is scattered. You can’t inspect and adapt if you’re not fully seeing what’s happening.
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Collaboration
The Hidden Layer of Teamwork: Culture
A few years ago, after working with teams across the UK, South Africa, Germany, and Czechia, I came across The Culture Map by Erin Meyer, and it genuinely reshaped how I see collaboration. What stayed with me most is this: friction at work is often not about competence or intent. It's about culture. Before reading the book, I used to approach collaboration with a kind of "neutral" mindset, assuming clarity was universal. For example, when working with colleagues in Czechia, I would ask for updates in a very open-ended way. What I perceived as empowering and flexible sometimes translated into ambiguity. Deadlines felt softer, expectations less explicit. Over time, I realized that being more direct and having clear timelines, concrete deliverables and leaving less room for interpretation, made everything smoother. Not because one way is better, but because it aligned more closely with how that team operated. That shift was small, but the impact was immediate: fewer misunderstandings, faster delivery, and less invisible frustration on both sides. Today, working with colleagues from Ireland and India, I notice these dynamics even more. With Irish teammates, communication often feels naturally fluid — there's a shared rhythm in how we give feedback, navigate nuance, and balance directness with empathy. With Indian teams, I've learned to be more intentional. There can be a stronger emphasis on hierarchy and indirect communication, which means I need to listen more carefully to what's not being said, create space for disagreement, and be explicit in inviting input. What The Culture Map helped me understand is that these differences are not obstacles, they're patterns. And once you see them, you can adapt.
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Wellbeing
When Companies Grow but Purpose Shrinks
Wellbeing in the workplace is often treated as a perk — something layered on top of "real work" through office massages, fruit baskets, or mental health webinars. But true wellbeing runs deeper. It's not about surface-level benefits; it's about meaning. When people understand why they do what they do, work stops feeling like a transaction and starts feeling like contribution. This is where many growing companies quietly begin to fail. In the early days, purpose is usually clear. But as companies scale, complexity increases. Processes multiply, layers form, and urgency often replaces reflection. The company continues to expand, but its sense of purpose shrinks. Without a clear "why," work becomes fragmented. People focus on outputs instead of impact. Over time, this erodes trust and motivation. Even high performers begin to disengage — not because they lack discipline, but because they lack connection. Burnout is not just about working too much. It's about working without meaning. No amount of perks can compensate for that. Reconnecting with purpose doesn't require grand gestures. It requires clarity and consistency. When a company knows why it exists — and actually operates from that place — teams become more resilient, more engaged, and more aligned.
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About me

Hi,
I'm Beatriz

I'm a Product Manager with the creativity of an artist and the heart of a leader. My path started in Fine Arts and Multimedia, and landed in tech, and I carry all of it into the work I do every day.

At Critical Techworks (BMW Group), I've spent 6+ years at the crossroads of design thinking, agile delivery, and human-centred product development. I believe the best products are built by teams that feel safe, focused, and genuinely understood.

Armed with Agile Leadership skills and a deep dive into the science of happiness, I'm crafting the future of work where innovation meets wellbeing.

📍 Porto, Portugal  ·  Open to remote & hybrid
🐾 Spending time with my dog Ziggy  ·  🎾 Padel  ·  🧘 Yoga

Product backlog management
Stakeholder communication
User research & journey mapping
Scrum framework
Wireframing & prototyping
Design system management
Agile leadership
Accessibility & usability testing
Certifications & Education
Scrum.org
PSPO I — Professional Scrum Product Owner
Scrum.org
PAL I — Professional Agile Leadership
Universidade do Minho
Leadership
Nielsen Norman Group
UX Certificate
Happiness Business School
Mindfulness Program
FEUP · University of Porto
Multimedia Master
ESEV · Politécnico de Viseu
Art and Multimedia Degree